BirchBox was one of the first makeup and beauty subscription boxes. You can subscribe monthly for $10 or yearly for $110 (a month free). See our unboxing and review here…
“Birchbox was founded in the U.S. in September 2010 by Katia Beauchamp and Hayley Barna. Birchbox helps consumers discover the best beauty, grooming, and lifestyle products through monthly deliveries of curated, deluxe samples that are tailored to their profiles. Each box includes a mix of products across categories—from makeup and hair to skincare and body—plus lifestyle extras. An important trend in the evolution of retail for both brands and consumers lies in the discovery experience. Birchbox brings the magic of product discovery online. In the Birchbox Shop, we sell full-size versions of every product we sample, as well as other editor-approved picks—more than 6,500 in all, from over 800 brands. Birch box also features robust editorial content designed to edu- cate and inspire consumers, from how-to videos to the latest celeb beauty news. Birchbox’s innovative approach allows brands and consumers to connect in a unique and intimate way. With a highly personalized and targeted profile, Birchbox allows consumers to try the best and latest products in the comfort of home, including hard-to-find international and niche brands, and provides a seamless way to purchase full-size versions of the products they love. Birchbox has helped hundreds of thousands of consumers discover the best new products for them. Since launching with 600 subscribers, Birchbox has shipped over 9 million boxes and now has over 800,000 active subscribers. In April 2012, the company expanded its offerings to include Birchbox Man, and in November 2012, they added debuted a home section of the Birchbox Shop. In September 2012, the company acquired a Paris-based competitor, and now operates in the UK, France, and Spain.”
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I really have considered Birchbox and the value a lot since unboxing it and I came to this conclusion – it costs $10 a month – but, if you review the products (5 products) you get a $5 credit to Birchbox for each review – so you can earn 1 or 2 free full size products each month and they do carry most of the same brands Sephora carries — so for $10 a month you get all the samples and I had a full size lipstick plus could get products I already buy… It is a pretty good value – and this box was a gift so i didn’t put all my info in the system but they say you can customize your box so you can tailor it to fit your needs… So, I would recommend it.